How to Increase Your Leads: A Strategic Approach for Soft Washing Professionals

By Mark Cave May 14, 2025

🚀 How to Increase Your Leads: A Strategic Approach for Soft Washing Professionals

Are you a soft washing or exterior cleaning business owner looking to boost your leads and grow your customer base? You’re not alone. Whether you’re just starting out or scaling your operations, consistent lead generation is the key to sustaining your business. In this post, we'll dive deep into how to increase your leads using a proven marketing framework tailored for cleaning professionals.

🎯 Using the SAVE Marketing Framework

The SAVE Framework shifts the conversation from a product-centric approach to a customer-centric one. Here's how it works in the context of your soft washing business:

Solution – Focus on the services you provide, like render cleaning or rust stain removal, as solutions to customer problems.
Access – Make it easy for your potential customers to learn about and contact your business.
Value – Educate your customers about the value you provide beyond the surface-level clean.
Education – Establish yourself as the go-to expert through insightful content and training.

🔥 The Hidden Gem: Education-Based Lead Generation

One of the most powerful – yet underutilised – strategies for increasing leads is educational marketing. By teaching your audience, you build trust, credibility, and loyalty. You’re no longer just another cleaning company; you’re the expert they turn to when things get dirty.

🙋 Why Education Works in the Soft Washing Industry

People have questions – “How do I clean rendered walls?”, “Is it safe to use sodium hypochlorite?”
They fear damage to their property – you can calm those fears by explaining your safe and tested approach to soft washing.
It distinguishes you from competitors – most companies just sell a service. You offer knowledge as well.

Check out our comprehensive guide on what soft washing really is and how it works.

💎 5 Lead-Generating Tactics You Can Try This Week

1. 🎥 Create Explainer Videos

Short videos explaining how you remove roof moss using Moss Guard Pro or how to mix sodium hypochlorite using our handy mixing guide work wonders. Post them on Facebook, Instagram, YouTube and embed them in emails and blogs.

2. 🧠 Offer a Free Educational Download

Create a digital lead magnet titled: “5 Mistakes Homeowners Make When Cleaning Rendered Walls”. You’ll be surprised how often customers will trade their email addresses for handy guides like this. Base it on our popular blog post about rendering cleaning.

3. 🏫 Host a Mini Workshop or Webinar

You’re a professional—so teach like one. Host a 30-minute live webinar on Facebook titled “What Everyone Gets Wrong About Roof Cleaning”. Use it to educate, then offer your service at the end. For mastery, consider signing up for our full Soft Wash Training Course.

4. 📧 Start a Soft Washing Tips Newsletter

Emails are a goldmine. Send out weekly tips on cleaning algae, preventing rust and mixing ratios. Need inspiration? Our podcast covers all these topics – like “What is Sodium Hypochlorite?” or “What is Surfactant?”

5. 🧼 Showcase Before & After Case Studies

A picture is worth a thousand leads. Use images of driveway oil stains removed with Grenade Oil Stain Remover or render cleaning with Rust X Pro. Describe the job, the chemicals used, and the results achieved. Post it as a blog, social post, and email.

📲 Maximise Lead Conversion With The Right Tools

Educational content gets the users IN, but your service and product knowledge keeps them. Improve your credibility by choosing the best tools and equipment like our market-leading Soft Washing Equipment and automated Dosatron Biocide Injectors. Deliver trust through tools you can talk about confidently.

💼 BONUS: Partner With SoftWash UK

Ready to become an educator AND the top cleaner in your area? At SoftWash UK, we help professionals hit their growth goals with top-tier training, cutting-edge tools, and industry-leading chemicals including:

Soft Wash Chemicals designed for long-lasting results
Clever Wash Surfactant to increase dwell time and surface bonding
Lead X Pro Stain Remover for roof lead stains
Softwash Biocide Pro 50% for professional exterior cleaning results

📣 Final Thoughts

To increase your leads, don’t just sell — teach. Become a source of truth and practical knowledge in your community. When potential customers know you as the expert, they’ll choose you over cheaper, less experienced alternatives every time. 🎓💦

Start small this week with one educational blog or case study. Build your lead-generating ecosystem step by step and you'll become a magnet for informed, motivated customers.

✅ Action Steps

Check out our Soft Wash Training Courseto become a certified pro.
Subscribe to the SoftWash UK Podcastfor weekly insights.
Browse Our Equipment and Soft Wash Chemical Range to level up your services.

👉 Ready To Grow Your Leads? Visit SoftWash UKToday!

We’re here to support you with expert advice, powerful tools, and proven training programs for sustainable business growth. Let’s soft wash the competition away—together 💪🧼

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Soft Wash Calculator App

Now you can say I've got an app for that!

Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.

The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres) for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5 for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.