🚀 How to Increase Your Leads: Transform Your Exterior Cleaning Business

By Mark Cave May 02, 2025

🚀 How to Increase Your Leads: Transform Your Exterior Cleaning Business

Struggling to generate consistent leads for your cleaning business? You’re not alone. As competition rises in both domestic and commercial exterior cleaning, smart businesses are doubling down on building trust, showcasing expertise, and using the right tools to stand out.

In this guide, we’ll break down practical, high-impact actions you can take right now to increase your leads and create a clearer path toward business sustainability and growth. We're using the SAVE Marketing Framework(Solution, Access, Value, Education) to make it actionable and relevant specifically to the exterior and domestic cleaning industry.

💡 Solution: Offer More Than Just a Clean Surface

Understand What Your Customers Really Want

People don’t want pressure washing or softwashing—they want curb appeal, fewer future maintenance bills, and to avoid selling a property that looks like it needs serious repair. Start positioning your services with language that focuses on the outcome—not just the service. Lead generation is rooted in how your offer is perceived.

👉 Pro Tip: Focus marketing content around solving customer problems like:

“How do I get rid of green algae on render?”

“What’s the safest way to clean a roof without damaging it?”

Feature customer-friendly solutions like SoftWash UK's Softwash Biocide 50% DDACfor long-lasting protection against algae and moss regrowth, which adds recurring value to your services.

📲 Access: Get in Front of the Right Customers at the Right Time

Leverage Local SEO & Educate Online

Customers are searching locally for specific pain points (“render cleaning Sheffield”, “remove oil stains driveway”). Ensure your Google Business Profile is fully optimised, and your website contains keyword-rich content and location-targeted service pages.

Take a page out of SoftWash UK's content strategy by building educational blogs like this one on cleaning rendered walls that demonstrate expertise while targeting SEO-rich terms.

Use Educational Videos & Podcasting 🎥

Build trust and authority by addressing common concerns through video and podcast formats. For example, share insights from the SoftWash UK Podcast by Mark Cave where frequent questions like Softwashing vs Pressure Washing are addressed.

Social content doesn’t need to be polished—it just needs to be helpful.

🎯 Value: Turn Your Quotes into Lead Magnets

Stop Selling – Start Educating

Use your estimate or quote as a value-driven experience. Provide detailed assessments, cleaning recommendations, and helpful guides about products you use, like:

Clever Wash Surfactant – reduces surface tension for better chemical performance
Lead X Pro – safely removes lead staining from stone and render

Educated customers are less price sensitive and more likely to become recurring clients.

💬 “The better your prospect understands the long-term value and safety of the service, the more likely they are to book you over a cheaper alternative.’’ – Mark Cave, SoftWash UK

🎓 Education: Train Yourself & Your Team to Become Industry Leaders

Turn Expertise Into a Competitive Weapon

Customers trust those who know what they’re doing. Investing in consistent training helps you generate leads from word-of-mouth, positive reviews, and referrals.

Start with SoftWash UK’s Soft Wash Training Course or the Online Self-Study Course to skill up and handle sodium hypochlorite use safely and efficiently.

Upgrade and Highlight Your Equipment 🧰

Clients love to see that you’re not a “pressure washer and go” company. Use tools like the Soft Washing Dosatron Injector and the SoftWash Nozzle for Water Fed Poles to create a professional on-site presence.

Then, promote your use of cutting-edge technology in your marketing materials through blog posts and service pages. Not sure which gear to buy first? Start with the best softwashing equipment here.

✅ Final Thoughts: Consistency Beats Creativity

Don't get lost chasing flashy marketing tactics. Use consistent educational posts, showcase your local impact, and always link back to the products and knowledge that separate you from amateurs. Whether it’s your formulation knowledge on What is Soft Washing or how to apply moss inhibitors like Moss Guard Pro, your value lies in your expertise.

Implementing just a few of these lead generation methods can result in significant improvements for your cleaning business over just a few months.

📢 Call to Action: Need Help Growing? Visit SoftWash UK

If you're looking to take your business to the next level with expert advice, top-quality equipment, and industry-recognised training, don't miss out on what SoftWash UK offers.

Training Courses to boost your credibility
Powerful equipment tailored to softwashing pros
Biocides, surfactants, and stain removers proven to work

👉 Head over to SoftWash UK and start increasing your leads today.

← Older Post Newer Post →

0 comments

Soft Wash Calculator App

Now you can say I've got an app for that!

Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.

The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres) for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5 for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.

01733 736191 Voicemail