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Unlock New Business Opportunities with Innovative Softwashing Techniques

By Mark Cave April 23, 2024

Unlock New Business Opportunities with Innovative Softwashing Techniques

Innovative Softwashing Techniques


Expanding your service offerings and tapping into new markets is essential for any business looking to grow and succeed. For those in the cleaning industry, introducing innovative softwashing techniques can open up a plethora of new opportunities. Here’s how you can use SoftWash UK Ltd’s proven systems to rejuvenate a variety of surfaces, attracting a broader clientele and enhancing your business potential.

Exploring Non-traditional Surfaces for Softwashing

AstroTurf: This synthetic grass is a staple in many sports facilities and homes. While low maintenance, it requires regular cleaning to maintain hygiene and aesthetic standards. By using a softwash solution of sodium hypochlorite and Clever Wash, you can effectively remove dirt and bacteria without harming the turf.

Marketing Insight: Offer seasonal cleaning packages or post-event clean-ups to sports clubs and residential communities.

Wet Pour Playground Surfaces: Playgrounds are central to communities, and their maintenance is key to children's safety and hygiene. Our softwash formula excels at removing stubborn black stains and reviving the vibrant designs beneath, making these areas safer and more inviting.

Marketing Insight: Collaborate with local councils and educational institutions to secure regular maintenance contracts.

Composite Decking: As homeowners seek long-lasting outdoor solutions, composite decking has become increasingly popular. Our specialized softwash mix ensures thorough cleaning without damage, preserving the deck’s integrity and appearance.

Marketing Insight: Develop content that educates homeowners on the benefits of professional decking maintenance and share it across social media platforms.

Commercial Canopies and Shades: First impressions matter in business. Clean exteriors of shops and restaurants attract more customers and improve the overall business image. Our softwash solutions are ideal for maintaining these structures.

Marketing Insight: Use before-and-after photos in your promotional materials to highlight the effectiveness of your services.

EPDM Rubber Roofs: Often used in flat roof constructions, these require careful maintenance to avoid leaks and extend their lifespan. Our gentle softwash approach cleans these surfaces effectively, without causing any damage.

Marketing Insight: Offer educational workshops on the importance of roof maintenance to property managers.

Effective Marketing Strategies

  • Educational Workshops and Demonstrations: Show potential clients the benefits and safety of your softwashing methods compared to traditional techniques.

  • Referral Programs: Motivate your current clients to refer new customers by offering discounts or free services.

  • Local Business Partnerships: Establish connections with local businesses that can benefit from regular softwashing services. Offer them a commission or referral incentives.

  • Seasonal Promotions: Link your promotions to the seasons or local events, offering discounts for post-winter cleanups or pre-summer refreshments.

  • Social Media Campaigns: Use targeted ads to reach specific demographics. Share educational content that addresses common maintenance issues and the solutions you provide.

By broadening your service offerings to include less conventional surfaces and employing targeted marketing strategies, your business can attract new customers and achieve sustainable growth. At SoftWash UK Ltd, we are committed to providing you with the best products and support to help you succeed. Visit our website to explore our range of softwashing solutions and start transforming your business today!

Visit us at SoftWash UK Ltd to learn more about our products and services. Let us help you take your cleaning business to the next level!

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Soft Wash Calculator App

Now you can say I've got an app for that!


Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.



The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres)  for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.  
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5  for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has  a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.



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