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How to Attract & Convert Local Prospects for Your Exterior Cleaning Business! 🌟

By Mark Cave June 14, 2024

🏠✨ How to Attract & Convert Local Prospects for Your Exterior Cleaning Business! 🌟

professional exterior cleaner at work, emphasizing the effectiveness of exterior cleaning services

Hello guys,

We hope this email finds you well! As a valued member of the SoftWash UK community, we want to help you grow your local exterior cleaning business by sharing some proven techniques to attract and convert prospects into loyal customers. Read on to discover how to boost your inquiries, quotes, and bookings!

1. Optimize Your Online Presence 🌐 Your website is your digital storefront. Ensure it’s user-friendly, mobile-responsive, and SEO-optimized. Include clear calls-to-action (CTAs) such as “Request a Quote” or “Book Now” to guide visitors toward contacting you.

2. Leverage Social Media 📱 Platforms like Facebook, Instagram, and LinkedIn are invaluable for reaching local prospects. Post before-and-after photos, customer testimonials, and educational content about the benefits of softwashing. Consider running targeted ads to reach specific demographics in your area.

3. Google My Business & Local SEO 📍 Claim and optimize your Google My Business listing. Encourage satisfied customers to leave reviews, as positive reviews can significantly boost your local search rankings. Ensure your NAP (Name, Address, Phone Number) is consistent across all online platforms.

4. Networking & Community Engagement 🤝 Get involved in your local community. Attend networking events, sponsor local sports teams, or participate in community fairs. Building a strong local presence helps create trust and brand recognition, making it easier for prospects to choose your services.

5. Email Marketing 📧 Stay in touch with past customers and prospects through regular email newsletters. Share tips, promotions, and updates about your services. Personalized emails that address specific needs can help re-engage old customers and convert new leads.

6. Offer Free Demonstrations & Estimates 🎁 Offering free demonstrations or estimates can attract potential customers who are on the fence. This approach allows you to showcase the effectiveness of your services firsthand and build trust with prospects.

7. Customer Testimonials & Case Studies 📝 Showcasing customer testimonials and case studies on your website and social media provides social proof of your expertise and reliability. Real-life success stories resonate with prospects and can significantly influence their decision-making process.

8. Implement a Referral Program 💌 Word-of-mouth is a powerful marketing tool. Encourage your satisfied customers to refer friends and family by offering incentives such as discounts on future services or gift cards.

9. Follow Up Promptly ⏰ When a prospect contacts you, respond promptly. Timely communication shows professionalism and eagerness to assist. Use a CRM (Customer Relationship Management) system to keep track of inquiries and follow up consistently.

10. Professional Quoting & Booking Process 💼 Ensure your quoting process is seamless and professional. Provide detailed, clear quotes that outline the scope of work and pricing. Make booking easy with online scheduling options and flexible payment methods.

By implementing these strategies, you can effectively attract local prospects and convert them into satisfied customers. At SoftWash UK, we’re committed to supporting your business growth. Don’t forget to check out our range of top-quality softwashing products designed to deliver outstanding results for your clients.

Ready to boost your business with targeted Google Ads? 🚀

Maximize your reach and attract more local prospects with our expert Google Ads management service. Our team at SoftWash UK can help you create and optimize ad campaigns that drive traffic and generate leads for your exterior cleaning business.

Thank you for being a part of our community. We look forward to helping you achieve your business goals.

Best regards,

Mark Cave
SoftWash UK Ltd

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Soft Wash Calculator App

Now you can say I've got an app for that!


Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.



The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres)  for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.  
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5  for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has  a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.



Available NOW