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Boost Your Exterior Cleaning Business With Google Ads: A Comprehensive Guide 🚀

By Mark Cave February 21, 2024

Boost Your Exterior Cleaning Business With Google Ads: A Comprehensive Guide 🚀

In this digital age, Google Ads are becoming an increasingly valuable tool for businesses of all sizes. They are especially crucial for exterior cleaning businesses looking to reach and attract more local customers. In this blog post, we'll take a deep dive into how you can use Google Ads to promote your exterior cleaning business and generate more leads and revenue.🧽🔍💰 Let's get cleaning!

Exterior Cleaning Business With Google Ads

Grab Attention and Keep It 🎣

When going through the AIDA framework—Attention, Interest, Desire, Action—one of the most impactful ways to grab your potential customer's attention is through compelling, relevant Google Ads. As an exterior cleaning business, your advertisement should clearly provide information on your services like how to clean rendered walls effectively and create an interest in your soft washing services. Your Google Ads should then create a desire for consumers to have their exteriors cleaned and finally, guide them to take action through a call-to-action button.

Solving Client’s Problems✨🗝️

The PAS framework—Problem, Agitate, Solve—is a great way to demonstrate to potential clients how your exterior cleaning business can solve their problems. Identify the problem with dirty exteriors, agitate it by talking about potential impacts, and then provide the solution, whether it's using one of the many soft wash chemicals or soft washing techniques in general.

Providing Valuable Content🖊️🧰

To build an authority in your industry, offering valuable, educational content is key. SoftWash UK Podcast with Mark Cave, your guide to softwashing is a great example of how you can use content to engage, inform, and convert your potential customers. Such content can provide a better understanding of what soft washing is, how it solves their cleaning problems, and why it's a better alternative to traditional pressure washing.

Add Value and Enlighten 🌞💡

The SAVE (Solution, Access, Value, Education) framework is an extension of the AIDA and PAS frameworks that offers a solution to potential problems, provides easy access to the solution, adds value to the customer's life, and enlightens them on its benefits. Good Google Ads should offer solutions like soft wash training courses or Google Ads management for other businesses.

Ready To Unlock The Full Potential Of Your Exterior Cleaning Business? 🗝️🚀

Google Ads is an extremely powerful tool for promoting your exterior cleaning business. The right strategies can capture attention, stimulate interest, create desire, and provoke action. Armed with these frameworks, you are well on your way to launching successful Google Ads campaigns.

Are you ready to take your exterior cleaning business to new heights? Head over to SoftWash UK to explore courses, products, and services! 😉

Remember, getting to the top is easy; staying there is mastery. Let's get started with your journey to mastering Google Ads with SoftWash UK! 🚀

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Soft Wash Calculator App

Now you can say I've got an app for that!


Available NOW Click Here To Download

Softwashing calculator is an indispensable tool for juggling complicated chemical mixes. It helps reduce wastage and keeps operating costs down by giving accurate proportions

If you are having difficulty getting your head around the maths, trying to work out what percentage of softwash you need, how much chemical, surfactant and water to add, then this is the App for you.



The Soft Wash Calculator App allows you to work out your soft wash recipe by telling you exactly how much chemical, how much water and how much surfactant to add to get the desired soft wash recipe.
It doesn't stop there!.
- It can also remix your leftover softwash to a new stronger or weaker recipe.
- all controls in one place for see at a glance operation
- ease of input via pre-loaded dials. no more calculator style typing
- instantly responds to changes of complex combinations
- works in both Litres and US Gallons
- tested for Protan and Deutan colourblind users
- links to SoftwashingUK website

Take this scenario
You started with a 1% soft wash recipe of 50 gal (or litres)  for a deck clean and you’re left with 13 gallons.

You get a call from a prospective customer to clean their roof. Past experience tells you a 4% soft wash recipe is needed, but what about your leftover mix at 1%?.

Do you waste time and effort driving back to base to transfer into a standby tank?
You could consider the 13 gal as just water, top up the tank and start again.  
But that’s throwing away the value of the mix and raising your overhead.

Soft Wash Calculator App to the rescue.

You get to the new job and it requires 100 gal / litres.
Switch into remix mode , confirming the 13 gal already in the tank
Move the dials to your new recipe and the app immediately updates the different amounts to add in front of your eyes including the correct amount of extra surfactant.

You now have a 100 gal / litres tank of 4% soft wash recipe ready for your roof clean job!

Not forgetting you’ve saved money too, all without stress and uncertainty . Don’t underestimate what confident calmness has on your customer putting out referrals.

The same applies if you have a 4% recipe left in your tank and you need to dilute it down to 2%. Again the app will tell you how.

Softwashing calculator will also work for any chemical recipe. For instance you can use it for Sodium Hypochlorite, Bleach, Biocide , TFR traffic film remover and degreaser. Even the mathematically-challenged rocket scientist can top up their booster tanks to new fuel mixes after launch delays caused by changing weather conditions.

Using this app you will know exactly what chemical strength to put on any surface giving you the confidence and the knowledge of a professional soft washer and you’ll save money as well.

So if you have little knowledge of how to mix a soft wash recipe then this app is for you.
If you have little knowledge of how to remix a soft wash recipe then this app is for you.
If you want to save money when mixing a soft wash recipe then this app is for you.

This app is also backward compatible to devices running iOS7. We've done this so you can re-purpose an old iPhone 4 or iPod Touch 5  for what could be hazardous work environments. Just toss one in your cleaning van's toolkit.

Once you learn the methods and procedures of how to apply the soft wash to the different surfaces that need cleaning you’ll be unstoppable!

The app also has  a guide to what percentage for what surface. And if you are the lucky owner of a Clever Injector it will remind you the correct setting for the job.
However you should always consider and risk assess what soft wash recipe you need to clean the surface.

** A major iOS code-base change may require a re-purchase. The appiverse at the time will confirm our promise that we won't do so unless the necessity is apparent.



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